A cleaning business is a service business and can therefore acquire some new clients for free through referrals. But to build up and maintain a solid customer base advertising is an essential part of the overall marketing effort. This article sets out six tips for advertising a small cleaning company.
1) Realize that getting a website up is only the first step. The hard part is attracting prospects to your site. Look into online methods of advertising and promotion or hire an SEO expert who will make sure that people in your area who are search for a cleaning service will find your company on the first page of their search results.
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2) Try out a variety of offline advertising methods from newspaper advertising, radio, direct marketing (flyers) and business directories. Realise that most customers still go to the 'Yellow Pages' when they are looking for a cleaner. Make sure that your advertisement is the one that they call first.
3) Always push for discounts or free trial advertising, particularly with newspapers.
4) Make the most of free advertising methods. Post flyers on community notice boards and have a vehicle wrap installed with your cleaning business branding on your vehicle.
5) Always test your advertising methods. Ask your customers how they found out about your services. You can then focus on the winning methods and dump the methods that aren't cost effective. Don't forget to test over a reasonably long time period to get accurate results (sometimes customers need to see an ad many times before they will respond).
6) Take note of what your competitors are doing. If they have been around for a long time they will undoubtedly have tested many methods and will only be going with the ones that work. Also look out for other unique advertising ideas that you can borrow from other industries.
If you take an active approach to developing, testing and refining your advertising campaigns then you will be setting yourself up for the best chance of success with your small cleaning business.
Advertising Tips For a Small Cleaning Business
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